Product Development

In the last article, we discussed why it is important to create a prototype for your product idea before moving into mass production. In this article, we are going to further explore how to efficiently and effectively build the various stages of your prototype. We call this the Product Design process.  Approaching product design in a thoughtful and thorough way will:…

According to data from the McKinsey Global Institute, for every 7 new product ideas, only 4 enter the product development stage, only 1.5 launch, and only 1 succeeds.  As you can see, the odds are against every company when it comes to product development. The big question is - how do you give yourself the best chance of hitting the…